Find people who care about what they’re working on and they’ll go well beyond the extra mile. As an extra motivator, make it clear the company won’t be around if they don’t succeed. I’m sure these employees have shares, but tha only really matters if the company succeeds (extra motivation!). Unfortunately, there have been a ton of green/green-adjacent automotive “startups” that have struggled to gain a foothold. See also:
Fisker is nothing but a conman, always has been. His MO is literally to start a company, secure funding, make a personal fortune and then abandon the bankrupt shell and leave customers hanging.
Find people who care about what they’re working on and they’ll go well beyond the extra mile. As an extra motivator, make it clear the company won’t be around if they don’t succeed. I’m sure these employees have shares, but tha only really matters if the company succeeds (extra motivation!). Unfortunately, there have been a ton of green/green-adjacent automotive “startups” that have struggled to gain a foothold. See also:
(I’m sure many others)
Fisker is nothing but a conman, always has been. His MO is literally to start a company, secure funding, make a personal fortune and then abandon the bankrupt shell and leave customers hanging.