Breaches in 2024 had less impact on consumers’ trust in brands compared to the previous year (a 6.5% decrease from 62% in 2023 to 58% in 2024), according to a recent Vercara report. Most consumers also remain unaware of the role they may play in cyber incidents. Consumers don’t trust companies hit by data breaches The research reveals that consumers are unaware of the impact of insider threats, and instead assume bad actors are to … More → The post Consumers wrongly attribute all data breaches to cybercriminals appeared first on Help Net Security.
30% of consumers report having their data exposed after shopping online. Survey respondents believe that the top four causes of breaches are:
- Bad actors hacking into a company’s system – 36% (with 67% of Generation Z holding this belief)
- A company having extremely poor security measures – 33%
- Bad actors breaking into physical offices – 8%
- Insider threats – 5%
While insider threats ranked last on this list, in reality, human error is the cause of most sensitive data loss. Generation Z reported the greatest awareness of insider threats as a cause of data breaches of all age groups
