What percentage of the market is daily pass vs seasonal pass, I wonder? I think it’s close to half at the big resorts. I feel like mountains (and mountain ownership groups) are pushing hard into the subscription model which means a lot of those people are paying less than the surge cost for the day, but a lot of people are also paying for a year pass but are sitting on their butt at home b/c they don’t actually have time to get out.

On peak days, both people with onesie-twosie passes and the people with annual passes are out there, I bet.

Iowa also has county names on their plates as well. I think it is probably a mix of:

1. that’s how we’ve always done it
2. kinda cool to see where people are from and display where you’re from
3. makes it easier to spot “out of place” cars for suspicion/police reasons (bleh, probably helpful in racial profiling too. pessimistic take…)

Also just guesses.